Acelle – Email Marketing Web Application

Acelle Mail — Self-Hosted Email Marketing Software with Marketing Automation, Drip Campaigns, A/B Testing & SaaS Framework

A complete email marketing platform — sending infrastructure, marketing automation, drip campaigns, A/B testing, IP warmup, list verification, signup forms, and a multi-tenant SaaS framework — built on PHP and Laravel. One-time license, runs on your own server.

Thousands of licenses sold worldwide. In active development for over a decade.

Acelle Mail is a self-hosted email marketing platform built on the latest Laravel framework, in active development since 2016. It is used by in-house marketing teams, agencies running campaigns for client portfolios, SaaS operators reselling email service, and cold-outreach teams running high-volume sending. Subscriber data, campaigns, and sending credentials stay on your own server. The license is one-time, with no per-contact or per-send fees on top of the platform.

▶ Try the LIVE Demo (no signup)  ·  Watch 2-minute video  ·  Official website  ·  REST API docs

Who Acelle Mail Is Built For

• Email marketing agencies and freelancers — run campaigns for multiple clients, white-label per tenant, bill per list, per send, or per subscriber
• SaaS operators — multi-tenant deployments with customer accounts, plan and quota management, and recurring billing through Stripe, Braintree, PayPal, Paddle, Razorpay, or Paystack
• In-house marketing teams — route sending through your own SMTP, Amazon SES, SendGrid, or Mailgun, outside per-contact pricing
• Cold outreach teams — Spintax for content variation, custom tracking domain, IP warmup, per-server deliverability controls, multi-server load distribution
• Newsletter publishers, bloggers, course creators — scheduled broadcasts, RSS-to-email automation, embedded signup forms, subscriber segmentation
• E-commerce stores — behavior-triggered cart-abandonment recovery, product-launch broadcasts, re-engagement workflows, transactional sends via REST API
• Hosting providers — email marketing offered as a tenant-isolated add-on alongside existing hosting services

What Makes Acelle Different

• AI plugin layer (added 2026) — Acelle exposes the AI hooking points and engine adapters; the AI features themselves ship as a first-party plugin. Out-of-the-box adapters for self-hosted Ollama, OpenAI, and Anthropic Claude. Disable, replace, or extend the plugin through the standard plugin system without touching core.
• IP warmup module (added 2026) — Linear and Exponential ramp strategies, automatic daily quota, per-server warmup state. No external warmup service required.
• Visual automation engine — workflow editor with triggers, conditions, branches, delays, and per-step delivery analytics. Personalization is driven by subscriber engagement signals.
• Multi-tenant SaaS framework — customer accounts, plans, quotas, throttling, recurring billing, per-tenant branding. The pieces are in place; you don’t have to wire them yourself.
• Sending driver registry — Amazon SES, SendGrid (API + SMTP), Mailgun, SparkPost, ElasticEmail, Postal, Blastengine, Gmail OAuth, local mailers (Postfix, Exim, Sendmail, Qmail), and generic SMTP. New vendors plug in through a clean driver interface.
• Distributed sending — worker processes on dedicated nodes, Supervisor concurrency, remote Redis queues, internal caching. Throughput scales horizontally.
• Track record — in active development since 2016, with thousands of licenses sold worldwide and a sustained release cadence. Codebase on the latest Laravel and PHP.
• One-time license — single payment, lifetime updates through the in-app upgrade manager. No platform-level recurring fees.

New A/B Testing Experience

The A/B testing workflow has been redesigned around the way marketers actually plan campaigns. Variants are composed side by side, traffic split is configured in a single panel, and the winner is surfaced automatically once statistical confidence is reached. Pairs naturally with the AI plugin’s subject-line variant generator — six creative angles (curiosity, benefit, urgency, question, number, personalization) feed straight into the test as ready-to-run variants.

Watch the A/B Testing walkthrough on YouTube →

Common Use Cases

• Newsletter publishing — schedule weekly or monthly broadcast emails to your subscriber base with the drag-and-drop email builder
• Drip campaign sequences — build multi-step automation flows for onboarding, lead nurturing, customer education, upsell, cross-sell, and re-engagement
• Cold email outreach — Spintax for unique-per-recipient content, custom tracking domain, IP warmup, deliverability tools, multi-server rotation
• Welcome series & subscriber onboarding — auto-responders triggered the moment someone subscribes
• Birthday and anniversary campaigns — built-in date triggers fire personalized emails on the right day
• Re-engagement / win-back campaigns — segment by inactivity, click history, or last-open date
• A/B split testing — test subject lines, sender names, content blocks, send times
• Product launch announcements — broadcast to segmented audiences with engagement tracking
• Event invitations & RSVP follow-ups — automation flows tied to subscriber actions
• Transactional & system notifications — REST API for app-triggered sends from your existing software
• RSS-to-email automation — auto-publish blog posts, podcast episodes, or feed updates to subscribers
• Cart abandonment recovery — behavior-triggered reminder sequences
• SaaS email marketing service — resell Acelle as your own branded email marketing platform with multi-tenant accounts and billing
• Agency client management — isolated tenants per client, white-label branding, per-client quotas
• Lead magnet & opt-in funnel — embedded forms and popup forms collect subscribers from any website

Complete Feature List — Everything You Need for Email Marketing

Campaigns & Sending

• Newsletter campaigns, broadcast emails, mass email sending
• A/B split testing for subject lines, sender names, content
• AI subject line A/B testing — AI-generated subject variants across six creative angles, A/B tested with automatic winner selection
• Drip campaigns and multi-step email sequences
• Autoresponder (welcome series, goodbye, birthday, anniversary)
• RSS-to-email campaigns — drag-drop the RSS widget into your email
• Plain text and HTML emails, hybrid multipart
• Multi-threading for high-volume delivery (millions of emails per day)
• Auto-scheduling, time-zone aware send times
• Spintax for unique cold-email content per recipient
• Campaign duplication, draft management, scheduled queue
• Per-recipient delivery retry on transient failures

Marketing Automation & Workflow

• Visual automation flow designer with drag-and-drop canvas
• Triggers: subscribe, unsubscribe, click, open, birthday, anniversary, custom criteria, RSS update, webhook
• Conditional branching, multi-step workflows, parallel paths
• Behavior-based personalization (open history, click history, engagement score)
• Lead nurturing & sales funnel sequences
• Welcome and onboarding flows
• Re-engagement and win-back campaigns
• Per-step analytics and delivery tracking
• Webhook-triggered automation for external app integration

Lists, Segmentation & Subscriber Management

• Unlimited mailing lists, unlimited subscribers, unlimited custom fields
• List segmentation by any field, behavior, tag, or custom criteria
• Smart CSV / Excel import with auto field-mapping
• Single opt-in and double opt-in support
• Custom subscribe / unsubscribe confirmation pages
• Embedded subscription forms for any website
• Popup subscription forms with click-to-add integration
• Bulk operations and list-duplication handling
• Subscriber activity timeline (opens, clicks, bounces, complaints)
• Custom subscriber tags and notes
• GDPR-compliant consent tracking

Email Builder & Templates

• Pro Drag & Drop email builder with live preview
• Dozens of pre-built responsive email templates
• Custom HTML email editor with code view
• Mobile-responsive email designs by default
• Merge tags, placeholders, dynamic content blocks
• YouTube, audio, RSS, image, button widgets
• Spintax dynamic content for unique-per-recipient text
• Personalization tokens (subscriber fields, custom fields)
• Save and reuse custom blocks across campaigns
• Email-client compatibility (Outlook, Gmail, Apple Mail, Thunderbird)

Sending Infrastructure & SMTP Integration

• Amazon SES integration (API + SMTP)
• SendGrid integration (Web API + SMTP)
• Mailgun, SparkPost, ElasticEmail, Postal, Blastengine
• Gmail OAuth driver for Google Workspace senders
• Postfix, Exim, Sendmail, Qmail local mailer drivers
• Generic SMTP relay for any provider (transactional, marketing, or custom relays)
• Multi-server load balancing across multiple sending servers
• Distributed deployment — sending workers on separate servers
• Supervisor concurrency support, remote Redis queues
• IP Warmup automation (Linear & Exponential…